Have you ever heard of Parallel Marketing?
If you haven’t I’ll explain it to you in just a sec.
I love the technology of the day. No more hassling friends and family, no more 3 foot rule, no more inviting everyone you know over to your house so your sponsor can “show the plan”, no more winding up being a member of the NFL club. And no, sports fans, I’m not talking about the National Football League.
In this case I’m referring to the NFL club as for NO FRIENDS LEFT club.
Trust me, back in the day your friends didn’t even want to see you coming because they knew you were going to try and sell them on looking at your business. And before you knew it… no friends left.
Thank God for the Internet. Now, even the most introverted guy or gal has a shot at building a downline that could pay them the extra money to make a car payment or afford the vacation of their dreams.
And this brings me to the question I asked you earlier. Parallel Marketing?
Parallel Marketing is when you offer someone something of value that other networker’s need which, in turn, helps them build THEIR business. This brands you in their eyes as someone they can trust. Therefore developing a bond of friendship between you and them.
I believe the FREE resource I’ve found is perfect for Parallel Marketing and thus helping you build YOUR business.
And to think I found this resource by accident. One night I was speaking with a fellow networking friend who asked me as to whether or not I had ever heard of a site that was ideal for networking. I responded with no, never heard of it. Anyway, I took his advice and went over to the site and started reading some of the comments of its members. Then I noticed some of the members kept talking about this new site. I figured I had better check the site out too. Next thing I knew, I was signing up as a free member, then happily upgrading.
The resource below will help you increase enrollments into YOUR business. Plus there is actual training that’s afforded to you too! And right now, for a limited time you can sign up for free and receive a Lifetime membership.
Anyway… here’s the link to hear an industry veteran explain what could very well be the secret to your business exploding within the next few months.
Do you have an old car you think is ready for the scrap heap? It could be a classic auto car that could be restored to its original condition. If you’re interested in finding out if it is a classic, do some research on the internet.
There you will find many different classes of classic auto cars right now. We have classic muscle cars which are for those who love speed. Another type of classic model are classics that were never mass produced but where only shown at past car shows. There are antique classic cars which are the really old cars, from the early nineteenth century like Fords.
Old classics are hard to come by. If you happen to have one you could restore it yourself, or sell it to a collector and let them restore it. Its funny how when someone says they have an old classic car in the back forty or their yard and somebody asks to look at it, as soon as the owner thinks someone is interested in their old car, dollar signs dance around in their head. I remember an incident a number of years ago where this elderly lady advertised her old convertible oldsmobile Cutless she just wanted to get rid of. She got some really nice offers, but wouldn’t accept any of them. As each offer went up she wanted more. She never did sell it. It ended up as scrap medal.
Don’t worry a classic car collector already knows the value of your classic car, so don’t think you can put one over on him. Anyway, classic auto cars are dwindling in numbers and the more we save and restore now, the more we will be able to enjoy with our children and grand children years later .
Think about all the cars that are around now, they pretty much all look the same. The old classic auto cars have a personality all their own. If you can help someone restore one of these cars by selling it to them at a good price. Then we all benefit don’t we. If you want to sell your car there are plenty of websites on the internet that will help you with this. You may even make some money as well. Don’t get greedy.
Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.
The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.
There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:
1. Create a Website: Setting up a website is the surest way to make your business known by your potential customers. The first thing people do when trying to find out about your company is to search for it on Google. Your website has a way of creating a particular perception about your business. The more professional your website looks, the more professional your business will be perceived. The logical corollary is that you should link your social media channels back to your website.
It is not enough to just create a website, it is vitally important that you optimize your website by submitting it to major search engines like Google, Bing and Yahoo. This will enable your website to come up on those search engines whenever potential customers are searching for a product or service you offer.
2. Local Advertising: A business needs to be advertised to the people in the immediate area. A business owner may choose to advertise using billboards, posters, handbills, or any other affordable form of advertising. A company with a good budget may advertise with local newspapers, magazines, television and radio stations to attract a very large audience. Of course, this depends on the type of business you are in. An online only business might not want to try advertising on some of these outlets.
3. Conduct Social Media Campaigns: Advertising via social media is the cheapest and easiest way to reach out to your customers. Using Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. is free or relatively cheap. You have the ability to reach a larger audience than you could reach with local advertising.
There are over one billion active users on social media. Tapping into this huge resource will give you a greater chance of connecting with more people and introducing your business to them.
4. Email Marketing: Another good way of taking your business directly to your customers is by sending emails to your current or past customers anytime you have a new product. This is not a difficult task. You can do this by requesting for email addresses on your website or invoices. You can encourage your website visitors to give you their email address in exchange for a gift available for instant download to their email inbox.
5. Send another offer to customers immediately after a purchase: When a customer buys from you, introduce them to another product/service you offer. This is a great way of marketing your products to customers. Customers who buy your products have proven that they are able to pay for your products/services and that they have a level of trust with you. You should seize the opportunity to introduce other items or services you offer to them. Even though they may not buy right then, at least they know you are offering that service or item as well.
6. Ask your customers for referrals! You would be surprised at how quickly my business grew when I implemented a system of asking for referrals! I literally doubled my income in a matter of months. I also kept my schedule full of new appointments! Referrals could grow your business (online or traditional) exponentially! Think about it like this: It takes you (for example) 1000 leads to get ONE subscriber or appointment. Let’s assume you close 1 out of 3 subscribers or appointments and make them into customers. So it takes you 3000 leads to get ONE customer. If each customer provides you with three referrals, and the same ratio holds true (which it should double because your customers are not going to send you to people to make them mad – they will send you to people they know need your services), now each one of those purchased leads results in TWO sales! Then you ask that customer for three referrals – and the cycle keeps going.
These are just some of the ways in which I have built my business. Some of these techniques may not work in your business niche. If any of them do apply and you are not currently trying these ideas – give them a try! The results could, literally, catapult your business to the next level!
The Manufacturer MX Awards
Each year The Manufacturer MX Awards aim to recognise great achievements in the industry. Entries are invited for a number of different categories, with the ultimate title of ‘Manufacturer of the Year’ presented to a company that is strong across the board.
The winner of this year’s ‘Manufacturer of the Year’ title was announced in November and Dura Automotive took home the award. The company also returned to the office with awards for ‘People and Skills’, ‘World Class Manufacturing’ and ‘Sustainable Manufacturing’, so it was well worth attending the event!
Investment in Employees, Quality and Sustainability
Dura Automotive are an international company that design and manufacture control systems for the automotive industry. They may be a large operation, but the awards they won clearly illustrate what it takes to grow a successful business; investment in employees, quality and sustainability.
If you take a look on their website, you will see that their objectives are to ‘inspire drivers, customers, our people, the competition and stakeholders through innovation and performance’.
They understand that in order to deliver full customer satisfaction, they need to deliver high quality products. To do that, they need to stay ahead of the competition with innovative ideas, products and processes, staff training and development opportunities and a positive, customer focused vision. In addition, they understand the importance of integrating sustainability into every aspect of their business.
Sustainable manufacturing focuses on minimising the negative outcomes of production. The overriding aim is to lower the environmental impact of manufacturing and distribution, yet the real benefits to business come from the fact that in working towards sustainability is a process of continuous improvement.
Many manufacturers have been incentivised to take action. On the receiving end of Government initiatives or in a bid to reduce energy, water and waste management costs, more companies have been willing to consider sustainable options. Whilst they may have started off thinking of this as a tick box exercise, the real benefits of taking action soon become apparent. Huge savings have helped many companies to remain competitive in the global market, have paid for other investments or have boosted profits.
When it comes to water and energy use, flow monitoring has proved valuable in running processes at optimised levels, improving quality control, minimising waste and reducing downtime due to problems in the process. This has supported significant cost savings in storage, processing, waste management and utility bills.
By investing in low cost ultrasonic flow meters, which retrofit to the exterior of pipework, flow monitoring can be straight forward to implement. Calibrated to the specific flow range of the liquid or gas that passes through the pipe, the ultrasonic flow meter provides data that quickly identifies when abnormal flow rates are detected. This acts as an early warning system, so the issue can be quickly identified and rectified.
The ultrasonic flow meter also supports the optimisation of the process, which can be highly effective in quality control. This has been widely used to reduce waste batches and waste management costs in food, pharmaceutical and automotive industries, to name but a few.
All of these potential cost savings from an affordable ultrasonic flow meter certainly justify investment in monitoring technology. Other low cost devices including tap aerators and rainwater harvesting systems have also helped UK businesses to gain a lot more than environmental credentials.
Another area in which Dura Automotive have invested is in research and developments around the use of recycled materials in their products. When manufacturers consider reusing materials rather than raw supplies, it can present a number of challenges. Being open minded to these challenges can lead to innovative thinking, fresh ideas and approaches which could open up new avenues for the product or company.
The use of recycled materials does depend on sufficient quantities being provided by a reliable source. Having said this, if a large scale operation such as Dura can find viable alternatives to raw materials, then a bit of research could lead to suitable supplies for smaller businesses.
There is often a cost in processing the material to ensure it is of a suitable standard for reuse. Companies may need to explore partnerships with other companies and other collaborative approaches to ensure that cost effective and convenient options are found.
Like Dura Automotive, the majority of the other manufacturing award winners also placed considerable emphasis on sustainability. If you want to see your company going from strength to strength, a greener approach could deliver many tangible advantages.
If you have just bought a car then you should know that getting an auto car insurance has been made mandatory by law. Without this you won’t be able to drive on the roads and you will be collecting a lot of driving tickets. Getting auto car insurance is not that difficult; all you need to do is choose the right agency. This is not a daunting task if you are a wise buyer. There are so many insurance agencies to choose form, so finding the right one can be a bit tedious. It is vital that you choose the right agency if you want to save your hard earned money. Making a wrong decision will just make your money go out the window. Not everyone is a perfect driver so there is a possibility of you meeting with an accident. Paying for the repairs can be a bit expensive and at such times having auto car insurance in hand is beneficial. This will help you save your finances.
You really need to shop around to find the right agency and the easiest way to do is online. On the internet you will be able to find an agency nearest to you. You need to make sure that you browse through different websites before you actually settle on one. It can be a bit time consuming, but rushing into this will only make you suffer. So to avoid this you need to take your time and not hasten with this process. Browsing through an entire website will only take a few minutes, but by doing this you will get to know the policies of different companies. You can just choose a company randomly. You should choose the right one and make sure that they have all the services that you are looking for.
On the internet you will be able to compare auto car insurance rates to figure out which one is the most affordable. You should choose an agency that charges an affordable amount and it should also give you full coverage. Before you sign the fine print make sure that you read all the terms and conditions. If you find an agency that provides the required services and coverage then you should certainly take advantage of this. There will be many agencies that will lure you will attractive offers but you should take your time and choose the right one.
Auto car seat covers are a necessity when you have young children particularly babies. A baby can be sick following a feed and this often happens in the car. It is much easier to be able to remove the car seat cover and put it in the washing machine than trying to clean the original upholstery.
As well as protecting your interior from your kids, covers also help to keep your car clean and tidy. You can remove them easily to clean your car thoroughly on a regular basis. If you travel a lot, you will know how easy it is to build up rubbish. Used coffee cups and papers are only part of the problem. You will find a lot of dirt and dust gathers on your seat covers just from traveling down the freeway.
There are many different styles and types of auto car seat covers to choose from. You can find ones with pictures of movie idols such as Marilyn Monroe. Others have patterns suitable for kids such as Disney themes etc. You can find sheepskin or cotton, leather or vinyl in both universal and custom made designs. There is a range of pet friendly fabrics as well. The choice really is unlimited and gives you the opportunity to stamp your personality on your motor. You can be as loud as you like in your choice of fabric and colors.
Shop around to get the best deals and try to buy products from companies offering a warranty just in case there is a quality issue. Don’t forget to be mindful of the weather conditions. If you don’t get much sunshine where you live, having UV resistant covers won’t be a priority. However for those lucky to live in the sunshine states, they are a necessity in auto car seat covers.
In the old days auto car seat covers consisted of two options being sheepskin or cotton. There was very little choice available. Thankfully that has now changed and you are guaranteed to find the perfect covers for you regardless of your sense of style or budget.
Technology advances have provided new materials to use when making covers for car seats. These include Neoprene which is soft to the touch and also very durable. You want the materials to be tough wearing yet easy to maintain. They need to remain cool in summer yet be warm in winter. It is also useful if they do not cause sweating. Polyester would not be a suitable material to use.
Auto car seat covers come in a range of styles including full bench, split bench and bucket style. If you want to get the best fit, you should buy custom made ones as these are guaranteed to fit your car securely. Being custom made will also mean that they will allow for items such as side air bags and other non standard safety fittings. If you have customized the interior of your current car, you will not be able to find universal covers that fit correctly although if you buy a stretchy fabric you may get away with it.
When shopping for covers for your car, you are best advised to buy high quality products. If budget is a constraint, then shop online looking for special offers or sales. You will be surprised at the bargains you will find if you look hard enough. Spending a little bit extra will pay off as the product should last long and look better than the cheaper alternatives.
Auto car seat covers protect the interior of your car and should lead to a higher resale value when the time comes to trade up to the next model you fancy.
Auto car insurance has been made mandatory by law if you want to drive on the road. You will be collecting a lot of driving tickets if you don’t have a policy in hand. There are a huge number of insurance agencies that have been established for this purpose. And due to this the competition among them has increased. Because of the increased competition each and every agency is offering additional benefits that will help you save a lot of money. Saving on auto car insurance is a very good idea, but you should make sure that you are not compromising on your life. Usually these policies include a health insurance. So if you already have one, you will not need to include a health insurance in your automobile policy. You will definitely find a good agency if you look for one.
Just because you are getting an affordable policy contracted, doesn’t mean you get lesser coverage. As mentioned before, due to the increasing competition the agency you choose will be more than happy to give you what you need. The best and the easiest way to find a good and reputable agency is to do your research online. Here you will have a plethora of options to choose from and you will have to do is figure out which one will be beneficial to you. While doing your research online you need to make sure that you go through all the policies of different companies. Then you need to take you time and contemplate which one is offering service that you are looking for. This will eliminate the process of physically going to different agencies. You also have the benefit of comparing the rates of different companies. Another best way to save money is to avoid buying what you don’t actually require.
Auto car insurance is a must have for every car owner. With a policy in hand you will be able to drive more freely and you won’t be violating any laws. In the occurrence of an accident the damages will be paid for once you claim your money. All you have to do is make timely payments of your premiums and you will be in the good books of the agency. But before you sign the fine print you should make it a point to go through all the terms and conditions of the agency. If you think that there is something missing, you can always ask the agent to draw a new policy for you.
Let any one of these 5 situations into your business and you’ll ravage your entrepreneurial career:
1st – Stop needing each other:
There’s a considerable chance that the partnership power and responsibility structure will start to shift and will look very different starting anywhere from 3-12 months after inception.
In the beginning of any new venture, a dynamic and compelling new venture phenomenon, made up of fear, anxiety, stress and excitement, emerges and makes for an impressive personal barrier disintegrator. No facades and no charades are the hallmark of a new venture. The partners forget about their own needs and are on their best behavior. Everyone is madly in “love.”
“Needing each other” is a compelling power source in successful business partnerships. In most partnerships that “need” is the bond that keeps it all together. As time passes, especially after the 12th month of being in business, everything and everyone starts to shift, evolve and a displacement arises that will be unsettling and transformative for the business and all the players.
See #4 for more information on “not needing each other”
Solution: Accept the fact that the above information is valid. Discuss it openly with your business partners. Be vigilant and sensitive to your business partners and what they say and do and how they say it and do it. You don’t have to be “a touchy feely kinda person.” Think selfishly. Think protection for your future. Think protection for your business’ future. Communicating, openly and civilly, is the only preventive measure that will increase the chance for a favorable outcome.
2nd- Allow your significant other to point out all the expensive gifts your partner’s significant other is receiving and they’re not:
Significant others, and other family members, can be the source of great pain and distress when it comes to the relationship you have with your business partner.
Greed, jealousy, being overcritical, being generally resentful, tactless and being superficial are some of the flies swimming around in the business partnership ointment. Money and power sometimes brings out the worst in “significant others” and family.
Solution: There’s two parts to the solution:
a-It’s the smart business person who pays extreme attention to the health and tone of his business partnership. It should be the number one concern, above and beyond anyone else in your life. I know I’ll get a lot of Boos and Hisses but, if you take care of your business and the business partnership, it will always take care of you and the people you love and who love you. Everyone will be happy and satisfied.
b- Going to, or inviting in, a counsellor or therapist to meet privately once a month, individually and aggregately, with the business partners will always be money well spent. I’ve seen the wreckage that family members have created in some very successful businesses.
You will have partnership strife and discord. Bet on it. Prepare for it now and have the preventive and supportive resources at the ready and/or in play from the beginning. It will be a shame if one day you’re standing outside your padlocked office wondering what happened.
3rd – Have sexual relations with a family member of your business partner:
I “feel” the smirks already. Talk about destruction. This is an insidious act of extreme betrayal. It not only will leave your business ripped apart, it will destroy precious family and personal relationships. People will be crushed and devastated for a lifetime.
The reputations of all the partners will be tainted. You’ll be amazed and appalled at the same time to find out how many suppliers, banks and customers will turn their back on you. They know that with a soiled and stained situation like this, destruction and failure may be close by. No one wants to be part of this, especially if it hurts them financially. Something many people take for granted is that It takes years to build a reputation that’s respected and trusted. It takes 24 hours or less to blow it up.
Are you are going to make your bed and Lie in it, or not?
Solution: If you’re over 18, take a wild guess. Under 18? Talk to someone over 18.
4th – Do some self-talk about how you deserve more money than your business partner:
“I’m working so much harder than her.” “He was supposed to be the sales end of our business but…” “Our biggest customer can’t stand her.” “He can’t handle the pressure.” “I never realized how much she talks.” Do I need to go on? You may recognize one of these.
In the beginning of a new venture there’s “reality” and there’s “wishful and well-intentioned thinking.” The responsibilities and strengths that you bring to the new venture are not necessarily the responsibilities and strengths that will be in play when things get started and are rolling along.
Being aware of each partner’s powerful strengths and their ‘vulnerabilities’ will allow weekly partner meetings to be productive and allow for everyone to be open, honest and transparent. Staying flexible and being willing to adapt, not only leads to a sustainable business but what’s more exciting is, it leads to personal growth for all the partners.
Solution: There’s 3 parts to the solution.
a-Mandate, enforce and re-enforce up close and personal, respectful and empathetic communication meetings on, at least, a weekly basis. These meetings are confined to the partners only and are done behind locked and closed doors. Bring in food. Do not go to a public place to talk.
b- There are always 3 realities: Yours, theirs and the business’ reality. Work with the reality of the business only and adjust your life to the needs of the business. I repeat, make your business the priority above and beyond all others and the “others” will have a phenomenal life.
c- Accept as fact, that you may have to change your place and responsibilities in the business as time passes. Welcome it with open arms. If you have a problem with this I say, respectfully, get a therapist as soon as possible. Your reluctance is connected to, and about, ego, self-image and self-confidence. It pays to have someone help you disentangle your emotions and consequently save your entrepreneurial career.
5th -Start the new venture on a 50/50 ownership platform:
If you’re forced to initiate an equal stock partnership, then having or learning patience, empathy, and anger management becomes even more crucial and essential than ever before. A 50/50 is fine until the “cracks” start to appear. If you don’t follow the advice in step #4, it could be the beginning of the end for everyone.
Some interesting points:
a-In a partnership breakup your net worth is never, I repeat, never what you think it is. It’s always much less.
b-Banks, customers, suppliers and even employees will scatter when they get a whiff of bad news on the horizon. Your net worth could entirely dissipate in the time it takes you to say “Wait, I changed my mind.”
c-Make the partnership agreement as simple as possible (two pages is good) or you’ll find that the lawyers will make more than you.
d-You could make a 51/49 % stock ownership with a 50/50 % profit split. It’s worth it to give up more on the profit split in order to get 51% ownership of the company. In any event, no matter what you decide it’s always wise to have salaries, expenses and benefits remain equal.
Solution: See the solution in step #4
“Now go with your eyes wide open”… Good Luck out there.
A Personal Note:
I’ll be accused of being negative and shortsighted. My response: That’s Crap. This is reality. This is life. It’s raw, pure, up close and certainly personal.
You don’t like the article? I understand. The truth and reality have a way of making people feel uncomfortable.
Just do me one favor. Print it and put it in a drawer, in a sealed envelope. Open it 12 months to the day that you started your business. If I was right you unfortunately learned a valuable lesson and if your verdict is that I was wrong, please take a closer look and search for cracks in the partnership relationship. You may be in the “subtle stage.”
Partnerships are great when they’re solid and built on mutual respect. Unfortunately, this is not a perfect world. This article is about possibilities that you must be aware of and in tune with. Consider this article a practice “fire drill.” Adapt now, because when the flames start to roar, it’s too late.
This article is about coating your business relationship with empathy. It’s about knowing that you’re not only responsible for your welfare and performance, but you’re also responsible for your business partners state of being. I’m not advocating that you become super-parent. I’m advocating for you, and this article is all about your protection and your financial and mental well-being.
Once again. Good luck out there and never, ever give up on your dreams.
Moving to a new place can be a hassle, especially if you need someone to transport your car for you. Even after you hire an auto transporter there are still things you need to do.
Follow the three steps to do after hiring an auto car transport company listed in this article to ensure a hassle free transport.
1. Prepare your car for the transport. The first thing you need to do to prepare it for transport is to wash it. The reason to wash your car before you have it moved is to help you notice any scratchers or damage of any kind so you can be sure that it is returned in the same condition.
Next, clean all of your personal belongings out of the car. Your insurance does not cover the items in your car, so if they are stolen or damaged you are responsible, not the transporter. You should also disable the car alarm so it does not go off during transport. And, do not fill your gas tank completely; keep it at about ¼ so the weight is reduced.
You should also have all the tires properly inflated and your battery fully charged. Fold back your wide mirrors and make sure your antennae is lowered. Finally, as you give the car to the driver you should inform them of any problems the car has, such as operational problems or leaks in the tires.
2. Next, get your car transferred to the transporter. Be sure you are on time to transfer your car to the transporter because they will not wait for you. You should go over an original inspection report with the driver prior to giving them your car. On the report there should be details such as pickup and delivery details, the exact condition of the car prior to shipping, and the cars current mileage.
Once you have completed the report you need to save it! You will turn to this paper to show the company what happened if anything is wrong with your car after the transport. Put the report in a safe place so you can refer back to it later.
3. Finally, have your car transferred and receive it at your destination. While the car is being delivered you need to make sure you arrive at the destination ahead of the transporter. They are transporting more than just your car and will need to drop it off on time. Once the car is returned to you it is important you inspect it.
To guarantee nothing has happened to your car during your inspection have the original report in your hand. If you notice any damage make sure you have the driver sign saying there is damage. You should avoid receiving the car at night unless you have properly lighting to inspect the car. Any complaints you have should be directed at the shipping company who will handle your claim and usually quickly reimburse you for the damages.
You are not finished once you have hired a car transporter. There are critical steps to follow once you selected the transporter. Follow three steps to do after hiring an auto car transport company and you will have a hassle free car transport!